originally this lunch was supposed to be from Ike's Place, but it turned out that waiting an hour for a sandwich didn't fit my eating companions' schedule, so we instead went to Phat Philly. this was my second visit to the shop, since it opened at the end of december in a spot once occupied by a middle eastern food shop. the first time I went, I got a cheesesteak with their homemade cheddar beer sauce, and so this time I thought I would try the BBQ beef. first off, I made the mistake of ordering the big (12") cheesesteak instead of the smaller (7"). if you look at the picture at the top of the post, thats actually only half of the sandwich. this was a lot of food, and considering that it was pretty much just beef and bread, the smaller size would have been filling enough. but although it was overwhelming in size, it was also very delicious. the beef is american kobe beef, and was very tender. and the bbq sauce was great- homemade, and aparantly made with mr. pibb! it was sweet and i little spicy, just enough to make my mouth tingly. a fork was necessary to tackle the mountain of BBQ sauce drenched beef and grilled onions, and many napkins were required as well. we all split some of the crosscut fries, which were great, and tasty good dipped in the garlic mayonaisse pictured up top.